If you are operating an online store, then having a reliable option for internet credit card processing is a must for your business. In today’s ever security conscious world any type of glitch, hiccup, or problem with making a purchase online can result in significant distrust by your customers, which can lead to a decrease in sales or in repeat business.
Setting up your ecommerce store is important to get customers to your site, but that checkout experience is their final memory of the transaction, and it should be as seamless as the rest of their experience.
To get started in selecting an internet credit card processing gateway there are several things to keep in mind. It is often easiest to think like a customer rather than a business owner to pinpoint what you want their experience to be.
Simple and Easy
Have you ever been in the process of making an online purchase and it just seemed so difficult and so time-consuming you simply left the items in the cart and went to another site? If you buy even a few items online we know you have had this experienced.
The checkout process from the customer’s point of view has to be intuitive, easy, and as free from the chance of errors as possible. The more complicated the checkout process is, the less likely they are to try to work through it.
Flexibility with Devices
Approximately 47% of all online sales are now done through tablets and smartphones. This means that it is critical the internet credit card processing gateway you select can handle all these different devices.
The technology of responsive design is used to make sure that the payment pages will display correctly on all those different sized screens. Of course, it will also do the same for the entire website, which allows easy navigation and viewing of your online store even on a small screen such as a smartphone.
Security and Peace of Mind
At MBN, we make security with all our credit card processing systems a priority. We know this is important for our clients, and our clients know it is critical to keep their customers coming back.
With all opportunity today to market locally, statewide, nationally or globally, having the right online card process system in place really can make a difference in just how your business can grow.