The biggest reason you need to have a portable card reader is for customer convenience. In today’s economy you would be hard pressed to find the customer that carries cash or that has a checkbook handy. The expectation is that if you are a merchant of products or services you will have the technology that is needed to accept debit and credit card payments on the go.
Consider These Factors
There are 3 key reasons that you should consider when you are considering whether a portable reader should be something on your radar.
- Lost sales
- Long waits for invoiced payments
- Paper waste
Losing Sales
The fact is consumers want to buy what they want to buy when they want to buy it. They do not like to wait. You have to strike when the fire is hot. In other words, if you cannot take payments right on the spot than you are at risk of losing the sale. The competition is stiff, being able to accommodate customers by taking payments wherever you are is key!
Long Waits
Invoicing customers is a thing of the past, the long waits, the struggles to get people to pay the invoice. Typically you can expect up to a 10 day wait for payment, in some cases you may not see that payment for 30 days. Long wait times can be detrimental to your business. Having a positive cash flow is what keeps every business afloat.
Bigger Than You
Keeping paper waste down to a minimum is important for your bottom line and for the environment. A reader can help to cut down on paper waste. Of course, cutting back on printing invoices also saves time and costs.
American Merchant can provide you with the reader that improves your business.
